The DataOS CDP One customer view. Across the platforms you already have.
Better customer intelligence. Measurable business impact.
Connect customer data, improve targeting, and reduce the time it takes to turn insights into campaigns.
You have the customer data. Why is it so hard to use?
Customer data is spread across CRM systems, commerce platforms, websites, apps, and support tools. Each system tells part of the story. Connecting those pieces often requires significant engineering work, and even then, business teams may struggle to access the information they need.
One connected customer view. Built on the data you already have.
The DataOS CDP brings customer identities, interactions, transactions, and preferences together into governed, continuously updated customer profiles.
Marketing and customer teams can use that intelligence to create audiences, identify meaningful signals, and activate personalized engagement across their existing business tools.
Connect identities across emails, devices, cookies, transactions, and other identifiers to build accurate customer profiles.
Give marketing and customer teams self-service access to trusted customer data for segmentation and campaign planning.
Respond to customer behaviors, preferences, and lifecycle changes with more relevant offers and experiences.
Identify changes in engagement, buying behavior, or customer status and make those signals available to business workflows.
Share audiences and customer insights with marketing, sales, service, and AI applications while maintaining consistent governance.
Customer intelligence for the teams that need it
The DataOS CDP is designed for enterprises managing customer relationships across multiple systems, channels, and business functions.
Marketing and growth
Create targeted audiences, improve campaign performance, and reduce wasted outreach.
Customer experience
Understand customer journeys and deliver more relevant, timely engagement.
Data and IT
Deliver reusable, governed customer data without building another set of disconnected pipelines.
Digital and AI leaders
Make trusted customer intelligence available to digital applications, analytics, and AI initiatives.
Why build another customer data silo?
Traditional CDP deployments can introduce another place to store, manage, and synchronize customer data. DataOS takes a different approach, working across the data infrastructure your organization already operates.
Frequently Asked
Questions
The DataOS CDP is a customer data solution built on DataOS that connects customer information across existing systems, resolves identities, creates unified profiles, and makes that intelligence available for segmentation, personalization, and activation.
DataOS works across existing data infrastructure rather than requiring customer data to be consolidated in a separate CDP. It combines identity resolution, customer data products, governance, and activation in one approach.
Not necessarily. DataOS is designed to work across existing infrastructure, reducing the need to copy customer data into another standalone platform.
Yes. The solution is designed to support self-service audience creation and activation using governed customer data, reducing routine dependence on data engineering teams.
DataOS applies access policies and governance controls to customer data, including attribute-based access control, so sensitive information can be used according to defined organizational policies.